WELCOME

Fractional operations management services for busy business owners who need support to run and grow their company.

About

My name is Ally Willis, I’ve been a business owner for nearly 10 years, first as a conversion copywriter for brands, then as co-owner of a website design and development agency, and now as owner of AW Consulting. In my previous marketing businesses, I realized my favorite part of owning a business was actually operating the business.

I love a good spreadsheet and a snazzy project management tool. Numbers, charts, KPIs - gimme, gimme! In meeting other business owners, I learned that these folks loved everything but running the business. Thus, my pivot to fractional operations management for small business owners. 

I’m passionate about helping business owners who need support running and growing their company. If you’re swamped with operational responsibilities and want desperately to have someone else handle the spreadsheets and project management — hi, hello, I’m Ally. Let’s work together!

How It Works

Here’s how our partnership works.

01. YOU RESERVE

You reserve an allotment of hours for each month. We begin with a 2-month trial period to see if we are a good fit for one another, then commit to an ongoing 12-month retainer.

02. WE MEET

We meet twice monthly to determine project and operational focus, with ongoing email communication between these meetings.

03. I WORK

I get to work as an integrated part of your team providing operational support. I keep you updated on hour bank usage, so we can pivot priorities or increase hours if needed.

services

Fractional Operations Management

included services:

  • Client onboarding, support, and billing

  • Contractor management

  • Streamlining software, processes, and service offerings

  • Project management

  • New service / product launch support

  • Analytics tracking and reporting

  • Website management & updates

excluded services:

  • Social media

  • Content creation or copywriting

  • Sales calls with potential clients

  • Public relations

  • Website development (coding)

OPERATIONS

management

PACKAGE OPTIONS

I limit my engagements to a max of 4 clients per month in order to serve you at my highest capacity (and not from frazzled burnout).

Option 1

10 hours/month

$600

Option 2

20 hours/month

$1,150

Option 3

30 hours/month

$1,700

Are we a good fit?

We are a fit if:

  • You want a partner who cares about the operational and financial success of your business

  • You want a partner who thinks proactively about opportunities you may be overlooking as a business owner

  • You want a partner who will tell you the truth — not agree to a service if you don’t actually need it (I’m not here to take your money)

We are not a fit if:

  • You want cheap labor

  • You want a task taker 

  • You want a virtual assistant

  • You want someone on call 24/7

Frequently Asked Questions

Still have questions? Take a look at the FAQ or reach out! Happy to help clarify.

Get in Touch

  • I offer fractional operations support, including project management, client onboarding and billing, contractor management, and more.

  • I serve women business owners who have operated for at least 1+ year with a developed service offering and at least six figures in revenue. If you are just starting out, there’s potential to work together, as well. Let’s chat to see if I’m a good fit for you!

  • All sorts! Asana, Squarespace, Quickbooks, Docusign, Acuity, Kajabi, Shopify, Typeform, Qualtrics, Flodesk, Mailchimp, Calendly, Gallup, Libsyn, Podmatch, Zapier, Monday CRM, Dubsado, Stripe… just to name a few off the top of my head. And if I haven’t yet used a platform, I learn it quickly.

  • Submit your interest form below, and we’ll get the conversation started!

my PROMISE

Strategy First, Execution Second

Every action in your business should have strategy behind it — not merely a task to check off the list. I’ve seen too many business owners spinning their wheels on to-dos that aren’t producing ROI. I’m not simply a task-taker, but a partner who will ask the right questions to ensure any responsibility I take on brings real value to your business.

CLIENT
REVIEWS

Read

my

  • From surviving to thriving

    Ally has been instrumental in taking my business from surviving to thriving. She helped me build out my services and back office with thoughtful alignment for my vision and mission. Her strategic and detailed approach is always a step ahead of my creative brain. She filled the support I needed in my business, AND turned dreams into reality by helping me launch a brand new offering! I am so thankful to be in partnership with her.

    Petra Krebbs, PK Consulting

  • The "North Star" of my business

    Ally is the “North Star” for my business.  She is always one step ahead of where we are and where we need to be. Her knowledge and experience is invaluable to my success.

    Connie Williams, Stretch Therapy with Connie

contact

Start the Conversation

I have 1 client spot available beginning in April or May 2026. Let’s chat to see if we are a good fit for one another! Submit your interest form below - I’ll get back to you within 1 - 2 business days.